BC Fan Resources

Tuesday, September 21, 2010

BC Marketing makes bold move with ICE JAM

Why have a ho hum old Midnight Madness when you can have a four team, two sport smorgasbord christened "ICE JAM"?


The first ever event of its kind will include a half a basketball court and a half a rink. Celebrity parent and really nice guy Bob Costas will host the event on October 26. It's free so I hope students show up in force for the contests and displays.


For years people have whined about not having Midnight Madness. While confusing and potentially awkward, this show/pep rally/event is a nice new step by BC. I am glad Steve Donahue is on board, because in addition to the Xs and Os, we need him to sell BC basketball.


I don't know if this will work, but BC deserves credit for trying.

6 comments:

  1. Great idea. Our older daughter went to Indiana and we were at several of their Midnight Madness events. What an atmosphere.

    Glad to hear of the novel hockey/ basketball twist. Maybe some of the hockey team's passion will rub off on the b-ball team!

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  2. "Confusing and potentially awkward"? Try clever, long overdue, and generally awesome.

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  3. Yeah, definitely looks cool. If I can make the time, I'll definitely attend.

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  4. Well I guess we all know who was the figure stopping it in the past....

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  5. Craziest thing I've heard since someone suggested burning Rettig's red shirt...

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  6. Those ice skates will sure do a number on the parquet

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