Sox to the rescue?

For diehards BC sports marketing has provided endless frustration through the years. Disappointments included games not getting picked up for TV, mediocre turnout for competitive basketball teams, and seemingly indifferent licensing support from Reebok (true story: this weekend I was at the mall and came across high school merchandise -- Oak Hill, Mt Zion -- and distant colleges like Gonzaga and Fresno State, but no BC apparel anywhere). Hopefully that will change with this announcement. It seems like the heavily leveraged Red Sox are looking to grow their business and BC will be one of the first clients for their new sports marketing arm the Fenway Sports Group.

This has to be an improvement as BC’s past effort have had the effect of a pebble in the ocean. Despite the Patriots ascent, the Red Sox are still the 800-pound gorilla in Boston and hopefully will use this power to promote BC. The two parties have had a long history together due to the former ownership group being run by BC Trustee John Harrington. The new football complex was a gift of the Yawkey foundation (former owners of the Sox). And BC plays the Red Sox in Spring Training every year. Also, Fenway recently expressed interest in hosting the ACC baseball tournament.

In my mind the big upside to the deal is the Sox’s ownership position with NESN. If NESN is willing to carry more BC games, it seems like the ACC’s syndication/production arm (Jefferson Pilot) will too. Overall that is just more good news for displaced fans like me.

Also, BC won the consolation game for the Beanpot. I am so sick of BU winning this thing. The bragging rights would've been nice, but I rather win the NCAA title.