I don’t think good writers go out of their way to trash or praise a school. But I do think that if they have a good relationship with a school, and if the school fits an angle they are following, that said school will be top of mind and lead to favorable coverage.
Here’s an example. Pat Forde went up to BC during basketball season and received the royal treatment. He wrote a glowing story about the school. Four months later, we’re in football season and I think he still has the clam chowder on the brain. He picks us as a sleeper here. And in this list he mentions Blackmon and Toal as “hot” two-way players.