Even if we didn't have the history with Miami on that date, I think BC should jump a the chance. First of all, it is a national TV game late in the season. Regardless of how we play or how the 'Canes play, this game will happen. It is the benefit of playing in a slot other than Saturday. If playing in unique timeslots helps our coverage, I am all for it. A Friday game on TV is 10 times better than ESPN3.com on Saturday.
The second reason BC should play in the "day after slot" is because it is a branding opportunity for BC fans and borderline fans. What other game provides that? Unlike other teams, we don't have a rival on a certain week every year. Year to year we don't have an assured opponent or TV presence on any weekend. If we agreed to play in this timeslot every year, it would help reinforce the brand and tradition of BC football.
Finally, playing Miami in this slot is a competitive advantage. It will always be cold in Boston on these dates. It will be warm but not unbearable in Miami. That means we avoid their worse conditions while they will have to face our worst. Our record against Miami stinks, but playing them late in the season improves our chances to even the series.
Nostalgia and marketing are not the main factors when making a schedule, but they should be considered. In an ideal situation we would play Miami every year. Since we don't, the best thing we can do is make it a big deal when we do play Da U.