I've often wondered if BC's current coaches understand how to sell the school. Maybe I've been missing the point and their efforts. Instead of "selling the school" it looks like they are turning the tables on recruits and asking them challenging questions. In a world full of slicksters how often are these guys being asked about life beyond football and why are they here. Read BC target Faith Ekakitie's blog on Sean Devine's recruiting:
I’ve come to develop a pretty close and healthy relationship with many of the coaches from Boston College, especially Coach Devine (offensive line coach) and coach Comissiong (defensive line). At first I’ll have to admit i was a bit skeptical about BC because coach Devine approached and just started throwing question after question after question at me during our first phone calls. Some of his questions made me stop and think (actually all of his questions made me think), “what in the world does this question have to do with football?”
In fact, one of his most memorable questions to me was “If you could talk to any member of your family who has passed away already, who would it be and what would you talk about?” If you want to know the answer to that question, you can email/call/text me personally and I would be happy to tell you. But you could imagine what was going through my head at this point whenever BC got brought up in conversation.
Will this work? I don't know but at least it is something different.