Brad Bates issued another "letter" from the AD desk, this time regarding the game day experience. I applaud him for the series and reaching out to share his thoughts. I also appreciate the renovations in Alumni. However, I think he and many of his fellow sports leaders are missing the boat on the competition for the game day experience. Watching the game is better at home and it is cheaper. That will never be the competition. That is people's default. But better replay and easier parking, or even cheaper tickets are not the answer to getting people to the game. Getting people to the game is about experiences you cannot get at home.
That is why the band is important. That is why tailgating is critical. That is why having traditions like the Eagle or getting your picture with Baldwin makes a difference. Running on the field after the game is something you cannot do if you stay home. Social media is great but nothing beats the communal experience of watching a tense game with thousands of like-minded people. If you want people to pay extra and make the effort, remind them of what is unique about seeing a game live. Replays and parking and even food need to be good. The stuff you cannot duplicate at home needs to be great. Then people will come. Then they will feel they are part of something.