Tuesday, August 19, 2014
We have a name for our gold, but where is "SuperFan Yellow?"
For the longest time BC's colors were all over the place on officially licensed gear. Some shirts looked like ketchup and mustard and others looked like eggplant and tan. Now I think we are finally establishing some consistency. Most of the items in the catalog all seem to have the same shades of maroon and gold. If that is due to picking an official color, then job well done to whoever took control of the situation. Yet now as we finally have some consistency, I want to shake things up. I want more SuperFan Yellow.
You can buy SuperFan shirts online and a few different SuperFan Yellow items, but no BC team has worn a jersey or uniform inspired by the SuperFan colors. Instead of pushing the "gold outs" or stainglass trim, it is about time that BC rolls out a special SuperFan jersey. Don't make it a regular thing. Do it as part of the marketing deal with Under Armour.
I know a lot goes into the marketing and scheduling of special uniforms. I appreciate what BC's done to increase the consistency and quality of our official merchandise. But now that the basics are locked down, it is time to try a SuperFan jersey.
(P.S. The Georgia catalog has yet to arrive. I will let you know it is deja vu again.)