Friday, December 19, 2014

Addazio at home at ESPN

There are times when you do something so seemingly obvious that you're only left to ask yourself: "why did it take us so long to do this?" That is sort of how I feel about Steve Addazio's frequent stops at ESPN. The BC Coach is now a regular down in Bristol. He spent most of Friday on various ESPN outlets, including SportsCenter, College Football Live and ESPN Radio. This is after his preseason stops in 2013 and 2014, his day with Andre Williams last year and his participation in the BCS National Title Game "Film Room."

BC's proximity to Bristol was never really leveraged by any BC figure until Addazio came around. In part because our various other coaches have not been that media friendly. It is a shame. Getting down there is easy and ESPN is always looking for interesting guests. Addazio is a natural, so I assume we will see more appearances like this is the future. It is very important for him to be there. While he is raising his own profile, he is also raising BC's. That helps in recruiting and it helps when the rest of college football thinks of BC. With the selection committee and scheduling obstacles, branding and remaining top of mind is more important than ever. Winning trumps everything, but Addazio spending half a day in Bristol every few months helps the effort.

ESPN hasn't posted any video clips from the visit yet, but they will eventually get out there. Next time he's back in town, just set your DVR. You'll be ready to run through a brick wall after watching him.

1 comment:

Hoib said...

Another example of why he's a round peg in a round hole