We've all known about the kickoff and coverage of the BC-Georgia Tech Ireland game for months. Tuesday, ESPN made it official as they released their opening weekend coverage schedule. Basically it is wall-to-wall college football starting the Thursday before Labor Day. BC's game will be Saturday morning at 7:30 ET on ESPN2.
The ability to put live football on Saturday morning is really the biggest reason for the Ireland game. I am sure the Irish like the tourism boost and BC and Georgia Tech appreciate the marketing opportunity, but this is a TV event.