Earlier in the week, BC teased a big announcement for Friday. The guessing among fans kicked into overdrive. New uniforms? Revamping the dreadful BC italics logo? Real progress on some of the facilities? Friday of a holiday weekend is usually a bad time to announce major news, but who cares? BC fans were getting something big! Errr, maybe not.
Maybe they teased the change too well, because this release from BC make it seem like the big announcement was about Twitter handles. Changing Twitter addresses is such a non-event, I don't know why they felt the need to promote it. All the short little rollercoaster did was raise expectations and in the aftermath raise frustration.
The only good to come of it is that the Athletic Department got a glimpse into what the people want. Perhaps they should address uniforms, or logos or other things people brought up. It would certainly excite the fanbase more than Twitter tweaks.