Thursday, October 13, 2016

Let's discuss the 2016-2017 Boston College commercial

There's no football game this weekend, so you won't get to see BC's annual sports commercial again. For those who haven't paid attention, here it is:

This will play once during all of BC's televised sporting events during the 2016-2017 school year. By May we will all probably be sick of it, but I actually liked this one.

It seems like BC goes every other year on the format of these commercials. Last year it was another "talking" commercial. In those students and faculty usually share some short personal story about Boston College. Then between "talking" year commercials, BC does a "montage" type commercial that captures all of BC. I usually prefer the montage style. Apologies to any who have appeared in the "talking" commercials, but I find them overly specific and usually a little cold and serious. In my opinion the "montage' does a better job of capturing more of BC and generally make it look more fun.

I don't know what market research has told BC about these commercials or why they continue to rotate formats year to year. Maybe next year they should take an entirely new approach. If it doesn't work, they can always go back to the "talking" and "montage' rotation.


mod34b said...

pretty good.

much better than the angry, false narrative of the "Boston's College" series.

dixieagle said...

Completely agree, mod. I really like this one.

Brian said...

The song sounds like FSU's chant.

Knucklehead said...

The song should be For Boston. What the fuck is wrong with that place?