This will play once during all of BC's televised sporting events during the 2016-2017 school year. By May we will all probably be sick of it, but I actually liked this one.
It seems like BC goes every other year on the format of these commercials. Last year it was another "talking" commercial. In those students and faculty usually share some short personal story about Boston College. Then between "talking" year commercials, BC does a "montage" type commercial that captures all of BC. I usually prefer the montage style. Apologies to any who have appeared in the "talking" commercials, but I find them overly specific and usually a little cold and serious. In my opinion the "montage' does a better job of capturing more of BC and generally make it look more fun.
I don't know what market research has told BC about these commercials or why they continue to rotate formats year to year. Maybe next year they should take an entirely new approach. If it doesn't work, they can always go back to the "talking" and "montage' rotation.