This is not an April Fool's joke. Just thought I would point out that Don Brown is using the "dude" term again on Social Media. While the whole thing is silly to get worked up about, it does deal with the touchy subject of media attention, branding and the Addazio/Brown relationship.
As a quick reminder, Brown brought the "dude" term with him to BC. But Addazio really embraced it and splashed it all over social media. It then went viral and got plenty of attention from the College Sports media. There was less dude talk this year with Brown gone, but you could still see it sprinkled into BC coverage. Now that Brown is out there using it again, I bet Addazio will stop talking about it. Not out of hurt feelings, but probably based on his desire to create his own BC brand. You saw that a bit during Signing Day when BC had recruits tweet "#decidetofly."
Using "dude" doesn't win games. Getting dudes to come to your program does. I don't care if Addazio uses "dude" anymore. Just do what the kids like and get some good players this spring!