Saturday, August 04, 2018

The BC Bookstore inadvertently takes the BCU meme to the next level

This is real. As pointed out by Heights and Lows, the Boston College Bookstore is selling a shirt that actually has "Boston College University" on it. As much fun as I have with the BCU talk on Twitter, this is a big screwup by an official partner of BC.

If I were to sell knockoff BC gear, the school wouldn't take long to send me a cease and desist. If I wanted to be an official partner, I would pay a fortune in licensing fees. How can a group that works so directly with BC make such a screw up?

Mistakes happen. But what concerns me is that it got this far done the line. It really says that no one is paying attention to our licensing, apparel or the Bookstore. When Jarmond changes and updates our logo, I hope he has a few people who pay close attention to how it is used and that all uses help promote and celebrate Boston College.

9 comments:

bceagle91 said...

It's Colosseum Sports and not Under Armour, thank goodness. That said, this is brutal. No one at the bookstore could have taken one look at it and said "This isn't right!"? Follett has taken over the bookstore, but no matter how you look at it, this is a screw-up of the first order.

For those curious to see what $30 will buy the lady in your life...


https://www.bkstr.com/ProductDisplay?urlRequestType=Base&catalogId=10001&categoryId=10041&productId=78213873&errorViewName=ProductDisplayErrorView&langId=-1&top_category=10029&parent_category_rn=544259&storeId=46404

CT said...

I would rather believe that this is part of BC’s African Outreach Program, where lesser fortunate people are gifted Chinese apparel from the bottom of the Jesuit’s hearts.

Nairobi’s streets are flooded with Falcons Super Bowl shirts from two years ago (only ATL fans allowed to make that joke).

John said...

Get them off the shelves and catalog ASAP.

Pitiful.

Craig Yeaster said...

Primo trollling by a UConn alum doing data entry for the vendor, I say

Knucklehead said...

Mark this under the column titled who gives a shit.

Yeaster, look up the BU website and tell me if they have the same shirt in red and white.

Knucklehead said...

Let me know soon. I want to get one for your mother.

Craig Yeaster said...

My mother’s dead, asshole

Knucklehead said...

I don't believe you asshole.

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