The long-rumored Boston College-New Balance deal was finally announced Tuesday. It is unique in many ways, most of which is good for BC. There are a few big question marks.
1. The Boston connection is going to lend itself to New Balance being more than a shoe and apparel partner. BC will have access to facilities, student internships and be involved in product development.
2. While New Balance might not have the cachet of some other brands with kids, they provide very solid and popular products in non-revenue sports. Given that our athletes' feet are critical in this process, most just got a better shoe than what they were wearing with Under Armour.