The new football staff's social media strategy

A college football coach joining Twitter is nothing new. Spaz had a twitter account...which he used one time. But like texting before it, social media is where the recruits connect and any staff that is serious about recruiting has to be on Twitter and Facebook. Someone in the Yawkey football offices agrees with me because just recently a bunch of the new staffers joined twitter.

Spent some time this morning getting #CoachedUp on Twitter! Let's get this thing rolling! #WeAreBC
— Steve Addazio (@BCCoachAddazio) May 8, 2013

Addazio is leading the way, but Don Brown, Sean McGowan, Kevin Lempa, Justin Frye, Benjamin Albert, and Todd Fitch are all now on Twitter. Al Washington -- who is very active on Facebook -- doesn't seem to have a Twitter account. Neither do Ryan Day, Frank Leonard or Sean McGowan. Given Addazio's lead, I expect that to change soon. I don't think any of these guys are going to become Twitter celebs and post great stuff all the time, but it will be interesting to follow them and who they follow.