BC unveils new marketing slogan

This video is our first glimpse at BC's new Marketing slogan: BC is Boston's College. I have doubts that it will work, but I like the message.

When people say Boston is a "pro sports town," the underlying idea behind the message is people don't care about college sports. In my opinion, it is not that people don't care. It is more about people's loyalty and their spending habits are tied to the professional teams. If you look at BC's TV ratings, people clearly care. Not all those homes are BC alums. I think BC's big challenge is to get those casual TV fans in Boston to care just a bit more. Care enough that they come to games and care enough that they spend a little more money on BC merchandise.

To get them to care more you might as well play up the Boston angle. Let them consider us on the same level as the pro teams and let them try to get on the BC bandwagon.

There will always be challenges. Why are BU grads, or UMass grads or people from any other college going to start going to BC games? And how do you get the casual fan with no real affiliation to BC to come over to Chestnut Hill for a game? Winning is first. Reaching out is second and delivering a good game day experience is critical.

One Youtube video is not changing BC's standings among fans, but this is the right message to send.

BC gets excited about Twitter addresses

Earlier in the week, BC teased a big announcement for Friday. The guessing among fans kicked into overdrive. New uniforms? Revamping the dreadful BC italics logo? Real progress on some of the facilities? Friday of a holiday weekend is usually a bad time to announce major news, but who cares? BC fans were getting something big! Errr, maybe not.

Maybe they teased the change too well, because this release from BC make it seem like the big announcement was about Twitter handles. Changing Twitter addresses is such a non-event, I don't know why they felt the need to promote it. All the short little rollercoaster did was raise expectations and in the aftermath raise frustration.

The only good to come of it is that the Athletic Department got a glimpse into what the people want. Perhaps they should address uniforms, or logos or other things people brought up. It would certainly excite the fanbase more than Twitter tweaks.