Showing posts with label Midnight Madness. Show all posts
Showing posts with label Midnight Madness. Show all posts

Tuesday, September 21, 2010

BC Marketing makes bold move with ICE JAM

Why have a ho hum old Midnight Madness when you can have a four team, two sport smorgasbord christened "ICE JAM"?


The first ever event of its kind will include a half a basketball court and a half a rink. Celebrity parent and really nice guy Bob Costas will host the event on October 26. It's free so I hope students show up in force for the contests and displays.


For years people have whined about not having Midnight Madness. While confusing and potentially awkward, this show/pep rally/event is a nice new step by BC. I am glad Steve Donahue is on board, because in addition to the Xs and Os, we need him to sell BC basketball.


I don't know if this will work, but BC deserves credit for trying.