Broncos cool, Eaglechickens not

Interesting article from Darren Rovell on Boise State’s marketing and licensing. He states that "earlier this month, Boise State -- with only 52,000 alumni -- cracked the top 50 in royalties among schools that are represented by the Collegiate Licensing Company, surpassing the likes of Northwestern, Boston College and Georgetown."

This lack of interest in BC shows how important the new Red Sox deal is. BC tried to make our logos more edgy and appealing, but what we got was is now referred to as the "angry chicken" (logo in top right).