BC Marketing makes bold move with ICE JAM
Why have a ho hum old Midnight Madness when you can have a four team, two sport smorgasbord christened "ICE JAM"?
The first ever event of its kind will include a half a basketball court and a half a rink. Celebrity parent and really nice guy Bob Costas will host the event on October 26. It's free so I hope students show up in force for the contests and displays.
For years people have whined about not having Midnight Madness. While confusing and potentially awkward, this show/pep rally/event is a nice new step by BC. I am glad Steve Donahue is on board, because in addition to the Xs and Os, we need him to sell BC basketball.
I don't know if this will work, but BC deserves credit for trying.