Tuesday, September 21, 2010

BC Marketing makes bold move with ICE JAM

Why have a ho hum old Midnight Madness when you can have a four team, two sport smorgasbord christened "ICE JAM"?


The first ever event of its kind will include a half a basketball court and a half a rink. Celebrity parent and really nice guy Bob Costas will host the event on October 26. It's free so I hope students show up in force for the contests and displays.


For years people have whined about not having Midnight Madness. While confusing and potentially awkward, this show/pep rally/event is a nice new step by BC. I am glad Steve Donahue is on board, because in addition to the Xs and Os, we need him to sell BC basketball.


I don't know if this will work, but BC deserves credit for trying.

Labels: , , , ,

6 Comments:

At 9:26 PM, Blogger dixieagle said...

Great idea. Our older daughter went to Indiana and we were at several of their Midnight Madness events. What an atmosphere.

Glad to hear of the novel hockey/ basketball twist. Maybe some of the hockey team's passion will rub off on the b-ball team!

 
At 9:59 PM, Blogger BCDoubleEagle said...

"Confusing and potentially awkward"? Try clever, long overdue, and generally awesome.

 
At 10:52 PM, Blogger Nick P. said...

Yeah, definitely looks cool. If I can make the time, I'll definitely attend.

 
At 11:09 PM, Blogger Claver2010 said...

Well I guess we all know who was the figure stopping it in the past....

 
At 12:13 AM, Blogger Thunderdome said...

Craziest thing I've heard since someone suggested burning Rettig's red shirt...

 
At 6:49 AM, Blogger blist said...

Those ice skates will sure do a number on the parquet

 

Post a Comment

<< Home