1. Create a lockout ticket package.
BC has four home games before October 2. It is fair to call most of them undesirable to non-BC fans. Ironically the game early home game with most appeal to Patriots fans might be UMass. But regardless of how good or bad these opponents are, it is still live football. Maybe BC could package a the four games at the "price of one NFL ticket" or some other gimmick.
2. Unprecedented media access.
The media will get bored talking labor over and over. To get attention BC needs to be much more open with its media. Let the practices be wide open. Get the talk stations over to campus for live broadcasts. Have a "wrap up" show Sundays in place of the normal NFL preview shows. Of course this opens BC to criticism and armchair quarterbacking -- which the folks in the Yawkey complex hate -- but the added attention is worth the few callers who might say "Spaz sucks."
3. Move the UMass game to a Sunday and get it on NESN or local TV.
This is the most risky proposition. If BC moves games it runs the risk of the lockout ending and going head to head with the NFL. Of all the games to move, UMass makes the most sense. It is easy travel for UMass. It has a local tie. The Boston media would eat it up. Even if the game is lopsided, it would be an unprecedented showcase for both programs.