The nascent social media platform still doesn't have the power of Facebook, but Twitter is a better avenue to two important constituencies -- the media and college students.
The media loves a good quote or a good angle. A major conference coach who "gets" twitter and can provide them with some good sound bites will get a lot of play. Just look at former BC assistant and current Hofstra head coach Mo Cassara. In a crowded media market and from a midmajor school, the new coach has used Twitter to make a name for himself. He regularly interacts with the media via his tweets and retweets things that he likes. It shows he's engaged and the media and bloggers following his team eat it up. Donahue could do the same and since he is at a higher profile school, he could reach an even bigger audience.
The other group that has the potential to react to his tweets are students. One way to get some of the bandwagon SuperFans caring about
losingrebuilding basketball might be to build a cult of personality around the coach. Think Bruce Pearl (minus the rule breaking). If Donahue is interacting and engaging BC students on Twitter, they may show a little more passion and loyalty to him during the season.
I don't think Twitter is going to change the face of BC basketball, but it is another path. We've tried other things without success. Maybe Donahue can do it himself in 140 characters or less.