Fresh off the "Father's Day Sale" come two more signs that ticket sales are not where they need to be. One is innocent enough. The other is more troubling.
The first promotion involves parents who buy tickets for Parent's Weekend. They now have they option to buy Northwestern tickets at a discount. Parent's Weekend has always been a strong seller so it makes sense to build off of that momentum. Plus I am sure BC is figuring that a lot of BC parents will be dropping their kids off around the time of the Northwestern game. What I find troubling though is that Northwestern cannot sell out on its own. If BC cannot sell out a Big Ten game on Labor Day weekend, then they shouldn't be playing Labor Day weekend.
The much bigger issue is that some non-DBS ticket holders are getting a chance to buy DBS tickets this season without the requisite donation. This is supposedly only a one time waiver good for this season, but like all other discounting, what sort of behavior are you creating in the marketplace. And how will your usual DBS donors react? As I have said before, this season may be a wake up call with how BC manages its relationships with its most important customers. It also may be time for Gene and Spaz to raise expectations, not lower them.