Saturday, July 16, 2011
Pillow Pets are the latest novelty gift to slight BC fans
Are you familiar with Pillow Pets? They are pillows that fold into cute stuffed animals. Their infomercials are ubiquitous. I must say the marketing is highly effective as both of my daughters have one. In the ultimate brand extension, there are now NCAA Pillow Pets. You can buy Pillow Pets for many teams including Miami, UNC, FSU, Maryland, Georgia Tech, Clemson, NC State, and Virginia Tech. I guess the brains behind the latest fad didn't think the wine and cheese crowds at UVA, Duke, Wake and BC would be interested. But when you can get a Syracuse Pillow Pet or a UConn Pillow Pet or even some FCS schools, you know BC isn't connecting from a marketing standpoint. I have to say it is disappointing. What am I supposed to lay my head on when I am curled up under my BC Snuggie?