Under Armour overlooking BC in new t-shirt rollout
I hoped that when BC signed with Under Armour that it would mean more aggressive merchandising and licensing. Based on Under Armour's own website, BC is either old news or undesired.
Now these t-shirts aren't my tastes and BC's doesn't have the fanbases of some UA schools, but there is no reason they couldn't produce a BC version. UA is selling Loyola, USF, Temple and Marquette and not selling a BC version of this t-shirt. Why? Have BC sales been so poor that we are no longer part of design rollouts?
Because most of the college licensing products are made in batches, a manufacturer is taking a risk any time they make a bunch. But there is also a chicken and an egg element to the sales. How are they going to sell any BC gear if they don't make BC gear?
I love my BC Under Armour fleece and my BC Under Armour sweatshirt. But that doesn't excuse UA from leaving BC off of their own website. One of the reasons we selected Under Armour as our partner was so we would be one of their few colleges instead of one of many Nike schools. UA needs to promote and include BC in all of their releases and BC needs to stay on top of the relationship so that we are not ignored.