Can BC sell a faceless program?
As the team prepared for the poster photo shoot, I started to think about some of the current challenges BC faces marketing the program. Who will be the focus of the poster? Can a casual BC fan name our best players? With the team coming off its worst season in over a decade, it would be nice to have a focal point. A person who fans could rally around. With Kuechly gone, BC doesn't have that player or coach.
Spaz is not a compelling public speaker. BC uses coordinators in their Youtube videos. No BC player made the ACC's preseason all conference team. They have two likeable but rather unknown Seniors on the cover of the media guide.
Perception matters in college football. Obviously tickets sales are part of that, but lacking a star player hurts when TV networks are selecting our games. Even if some of our players have breakout years, they will have a hard time winning national awards.
BC created some new and unique ticket packages to help attendance for the less attractive games. If we are play well, TV networks might pay attention during the last month of the season. But if the team struggles, it will be hard to sell anything. You can't force players to be great or be dynamic personalities. Even if players aren't well known, I am consistently proud of how they handle themselves. But BC can ask its coach to sell the program. Spaz doesn't and won't. But I hope that when we hire a new coach that sales and marketing aspect are not ignored. Coaching is primary, but representing BC should always be a factor.