When people say Boston is a "pro sports town," the underlying idea behind the message is people don't care about college sports. In my opinion, it is not that people don't care. It is more about people's loyalty and their spending habits are tied to the professional teams. If you look at BC's TV ratings, people clearly care. Not all those homes are BC alums. I think BC's big challenge is to get those casual TV fans in Boston to care just a bit more. Care enough that they come to games and care enough that they spend a little more money on BC merchandise.
To get them to care more you might as well play up the Boston angle. Let them consider us on the same level as the pro teams and let them try to get on the BC bandwagon.
There will always be challenges. Why are BU grads, or UMass grads or people from any other college going to start going to BC games? And how do you get the casual fan with no real affiliation to BC to come over to Chestnut Hill for a game? Winning is first. Reaching out is second and delivering a good game day experience is critical.
One Youtube video is not changing BC's standings among fans, but this is the right message to send.