Wednesday, July 27, 2016

The legacy of the Ice Bucket Challenge

Two years ago I posted my concerns about the Ice Bucket Challenge. At the time, I questioned people's motives and recommended people focus on the giving, not the ice. Well it turns out my crankiness missed the point. The Ice Bucket Challenge did raise tens of millions of dollars for ALS and that money led to a breakthrough with regards to genes connected to ALS.

Hopefully that discovering leads to meaningful improvement in treating the disease. Hopefully it leads to a cure for Pete Frates -- the man who helped make the Ice Bucket Challenge a viral sensation.

I still think I was right to question people's motives, but I clearly should have focused on the upside. Congrats to all those who gave and I hope they are proud of the breakthrough.

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