Two weeks ago the University of Georgia sent me an emailing inviting me to buy season tickets for this year. If UGA is sending me ticketing emails, you know the marketplace for tickets is changing.
For some background, Georgia sent me the email because I am technically an alum. I have never bought tickets for any UGA event through the school and have never donated. I should be low, low, low on any priority list. But the SEC Power with a huge fanbase is chasing ticket buyers because the demand for the ingame experience is changing. The secondary ticket market is now trusted, easy to use and so efficient that you can go to most of the games you want to attend and skip the uninteresting games, all at close to the face value of the tickets.
It wasn't always this way at Georgia. When I was a grad student in the mid-00s, there was a waiting list for regular season ticket packages and grad students could enter a lottery for the chance to purchase student season tickets. The odds weren't good and the demand was high.
If UGA is wasting their time with me, I can only imagine things are even tougher at BC. Our fanbase is smaller and our local sports and entertainment market is more competitive.
There is something great about attending a game in person. You see things you can't see on TV and their is the unique energy of a crowd. If I lived in New England I would probably have season tickets. But I understand why more don't. There is really little need to commit like that.
It will be interesting to see how attendance is for BC this year. Winning will help. So will the new booze policy. But there will be challenges. Hopefully Jarmond will be more aggressive and creative than the folks at Georgia.