I am not telling the coach to stop talking to the media. That is an essential part of the job. Instead, when he does talk to them, whether it is about Virginia Tech or another opponent or Alabama or whatever, just answer in the most banal, empty way. "They've got a great team...", "We've got our hands full...", "We can do it...", "It has been a great week of practice..." , etc. Don't give VT any bulletin board material but also don't do anything to anger your own fans.
When Addazio talks about Virginia Tech's patience or tells an ESPN crew, who is presumably less familiar with BC, about our injuries, it comes off as self-serving. Down the road, we can talk about whether or not Virginia Tech in the early '90s is a good comparison to current BC (it's not), but Addazio bringing it up has nothing to do with this game or winning this game! He needs to focus on how he is going to beat the Hokies this week. If he is trying to use the media to get a message to fans and recruits, he needs to take a different tone. If you are trying to shape a narrative, have it be that the players are getting better and we can win every game left on the schedule. Don't have it be about patience or struggling in Year 5!
The injury talk has the same effect. I know he's frustrated with all the injuries. You know who is also frustrated? Every team in the country! Injuries happen everywhere. It is up to the coach to work through them or recruit at such a level that it does not hold the team back. The only loss that you might successfully argue was due to injury was Wake Forest. Since then the Offensive Line backups have played well and the Linebacker backups have been better. Getting blown out by Notre Dame and Clemson can not be explained away by the injury bug.
Addazio has a new boss and relatively new Sports Information Director. Neither were around for his Year 3 disaster. They might not be aware on how heavily he leaned on injuries as a media narrative then. If you keep using the same excuses, the people paying attention -- the diehard fans -- are going to see through it. And with hindsight, you can start to see that 2015's struggles were not really based on injuries. Addazio had the best D in the country and clearly didn't have the offense ready. He's churned through coordinators and QBs since and still doesn't have the answers.
Jarmond will have to make a decision on Addazio as the season progresses. I hope he realizes that media narrative does not matter. Winning games does. Addazio needs to stop using the press to preserve his job and instead use all of his energy on turning things around.