Thursday, December 21, 2017

Throwback logo continues comeback

Take a look at the gear Under Armour gave to the team and staff for the Pinstripe Bowl.
That's BC's old logo on just a regular UA pullover. If you've been following this stuff, Martin Jarmond has been sporting some BC gear with the throwback logo too. Does this mean there will be more regular merchandise with the "throwback logo" soon? My guess is yes.

Testing the waters with a throwback logo is a good way to see if BC is ready for a new logo. I personally hate the italics logo. From Day 1 it always felt like something designed in a marketing session. It looks dated and silly. I have plenty of logo stuff, but in general, I prefer BC stuff without the logo. I doubt I am the only one. I think a more classic looking logo -- instead of some sort of cliche 'cool sports marketing' logo like we have -- would actually increase merchandise sales.

As someone suggested on Twitter, a new logo that had a more classic look is the best option. And if you want to be cynical, a new logo would boost short-term merchandise sales. In the mean time work the throwback logo into regular items and see if the fans' dollars back up the sentiment.

17 comments:

Shabby1011 said...

Atl 100% in agreement with you this. Please bring back the old logo or at least sell more of it.

Current logo is no good and UA has to bring back Maroon & Gold and ditch the red & yellow they currently push

MJ has definitely been sporting the old logo on a lot of his gear so hopefully we see him make the right change back to who we are

chicagofire1871 said...

Old logo all day long! Bring it back!

chicagofire1871 said...

Where can I vote with my dollars with that throwback sweatshirt pictured above? Don’t tease me UA!

perkindc said...

I want the old logo. I also want the Eagle front and center. Lastly, I want something that recognizes our Catholic Jesuit heritage along with the City of Boston. This is who we are. And we welcome any walk of life who decides to engage and find value in this institution.

knucklehead said...

I like the old logo.

Just don't want to see a number on the helmet. Ultimate sellout.

Lenny Sienko said...

I still have my "old logo" gear and would definitely buy more. I've been waiting a lot of years for it to make a comeback. At last.

Definitely want the old school and old, old school logos on maroon and gold hats.

bceagle91 said...

The old logo wasn't broken and didn't need fixing. I'd love to see it back.

NYCeagle said...

Bring the old logo back please!! We need to start a petition.

Everyone - Please write to Martin Jarmond and express your desire for the old logo!

Legal Eagle said...

Under Armour has been doing this for the last few years at least. Look back at the uniforms from the "Shamrock Series" game at Fenway against ND. UA had a bunch of different gear on their website and the BC bookstore had it too. They called it "Legacy" I think.

Fanatics also has 15 or so items on their site with the old logo. Below are a few links in case anyone is interested.

https://www.fanatics.com/college-boston-college-eagles-boston-college-eagles-fanatics-branded-college-vault-primary-team-logo-shadow-washed-pullover-hoodie-black/o-16+t-89582217+p-137628352928+z-9-3839897254?_r=v1.1%3B1&_i=11116932744188337

https://www.fanatics.com/college-boston-college-eagles-boston-college-eagles-fanatics-branded-college-vault-primary-logo-tri-blend-t-shirt-garnet/o-38+t-89587795+p-13322878562+z-8-3206885060

downtown_resident said...

I actually like the new logo and the old logo, but I'd be fine going back to the old logo. Does anyone know when the old logo first came into use? As I recall, the new logo came into use around 1999-2000.

What I wouldn't want to see is another "new" logo. Either stick with the current one or go back to the previous version.

EL MIZ said...

are these pullovers for sale or just giveaways to the players?

notfadeaway said...

I am in a full agreement. That doesn't happen very often especially not with the yo yo coach we have. But how about this - what about the real gold color pants vs the dull and ugly yellow / brown color we have been sporting. It is puke worth IMHO. Boom - mind blown

Georgia Eagle said...

Penn State maintained their traditional uniform, why can't we? Worse example of uniform diversity - Maryland.

BC 86 said...

Oregon

mod34b said...

Well said. Georgia.

These young metrosexuals spent too much time in the mall shopping with mom.

The best decorations on a uni are mud, grass stains and blood.

Georgia Eagle said...

I couldn't agree more.

Knucklehead said...

Touuuugh guuuuy.