That's BC's old logo on just a regular UA pullover. If you've been following this stuff, Martin Jarmond has been sporting some BC gear with the throwback logo too. Does this mean there will be more regular merchandise with the "throwback logo" soon? My guess is yes.More @PinstripeBowl bowl swag for the fellas from @UnderArmour before the trip to New York City Saturday #BCEagles pic.twitter.com/vA9zWjvUhw— Boston College Football (@BCFootball) December 21, 2017
Testing the waters with a throwback logo is a good way to see if BC is ready for a new logo. I personally hate the italics logo. From Day 1 it always felt like something designed in a marketing session. It looks dated and silly. I have plenty of logo stuff, but in general, I prefer BC stuff without the logo. I doubt I am the only one. I think a more classic looking logo -- instead of some sort of cliche 'cool sports marketing' logo like we have -- would actually increase merchandise sales.
As someone suggested on Twitter, a new logo that had a more classic look is the best option. And if you want to be cynical, a new logo would boost short-term merchandise sales. In the mean time work the throwback logo into regular items and see if the fans' dollars back up the sentiment.