While an AD hires and fires coaches, the reality of the job is that the AD's impact on the field of play is very limited. However, the experience of the fans, media and players outside of the game is all under the Athletic Department's control. Jarmond never provided specifics about what he was going to change at BC, but slowly through big and little things, he is showing he is committed to improvements (alcohol sales, raising money for facilities, better food service, social media interactions, numerous road trips, etc). GameDay will be a culmination of all he's done in his short tenure.
GameDay coming to BC is mostly about football and timing, but it is also due to the work of the Athletic Department to court ESPN and sell a story. But this is also a TV show and Jarmond knows that. He got Herbie to send a message to BC fans about showing up for the show Saturday morning.
He also leveraged the moment to extend tailgating hours in the hopes of driving people to their sits at kickoff. Alumni needs to be full when the lights come on at 8 pm. ESPN/ABC want the game to feel big and a packed house does that.JUST IN: Special message from @KirkHerbstreit on the location of the set for @CollegeGameDay Saturday at BC!— BC Football (@BCFootball) November 6, 2018
Also check out the release for IMPORTANT details regarding parking and everyone's favorite topic, tailgating!https://t.co/qSmLaCebt7#WeAreBC pic.twitter.com/3qgZiUPET8
🗣 We heard you...4 hrs... pic.twitter.com/4rpelgIvPd— Martin Jarmond (@MartinJarmond) November 7, 2018
Even if the game doesn't live up to the hype, Jarmond needs the BC fans and the BC experience to shine through. It will keep two importantconstituenciess (media and donors) happy. Being loud, active and on time will increase the chances of BC hosting again and ESPN coming away happy.