The BC Bookstore inadvertently takes the BCU meme to the next level

This is real. As pointed out by Heights and Lows, the Boston College Bookstore is selling a shirt that actually has "Boston College University" on it. As much fun as I have with the BCU talk on Twitter, this is a big screwup by an official partner of BC.

If I were to sell knockoff BC gear, the school wouldn't take long to send me a cease and desist. If I wanted to be an official partner, I would pay a fortune in licensing fees. How can a group that works so directly with BC make such a screw up?

Mistakes happen. But what concerns me is that it got this far done the line. It really says that no one is paying attention to our licensing, apparel or the Bookstore. When Jarmond changes and updates our logo, I hope he has a few people who pay close attention to how it is used and that all uses help promote and celebrate Boston College.

Follett tries to fool me again

As I've mentioned, I receive catalogs from Boston College and University of Georgia. Both are produced by Follett and as I found out a few years ago, Follett uses some of the same models for both catalogs. Once again, both catalogs arrived on the same day, yet they seemingly had different models for each school. It was almost as if the people at Follett knew I was on the lookout for the overlap. But then, on the final page of the BC catalog, I found him! The African-American guy hanging out at both tailgates. The guy and girl with him are different in each, but he's at both. The guy gets around.

For BC fans, the tailgate picture is just a series of inside jokes. Not only is the weather perfect and the parking space spacious, there are no wrist bands! And where are the campus police in the picture enforcing the restrictions?

Other than the "Where's Waldo?" aspect of getting the catalogs, there is plenty of cool BC stuff to ogle. Mark Richt is in the Georgia catalog, but still no Addazio in the BC one. Maybe he needs to win a few more games before he adds modeling to his resume.

We have a name for our gold, but where is "SuperFan Yellow?"

My BC catalog arrived Tuesday, which is like Christmas around here. I don't actually buy anything and I could already look up 99% of the stuff online, but getting it in flimsy, old school magazine page style form is still exciting. I go over each item and think "I'd wear that." I also read all the descriptions, which is how I finally realized we have a name for the gold BC uses. According to the Follet Company (publishers of the catalog) our khaki-like, sort of muted gold is called "Vegas Gold." Has this been a long-time descriptor and I am now just picking up on it? I know BC didn't create the name "Vegas Gold" and has been using this type of gold for a while, but reading the Vegas name makes it seem all that more official.

For the longest time BC's colors were all over the place on officially licensed gear. Some shirts looked like ketchup and mustard and others looked like eggplant and tan. Now I think we are finally establishing some consistency. Most of the items in the catalog all seem to have the same shades of maroon and gold. If that is due to picking an official color, then job well done to whoever took control of the situation. Yet now as we finally have some consistency, I want to shake things up. I want more SuperFan Yellow.

You can buy SuperFan shirts online and a few different SuperFan Yellow items, but no BC team has worn a jersey or uniform inspired by the SuperFan colors. Instead of pushing the "gold outs" or stainglass trim, it is about time that BC rolls out a special SuperFan jersey. Don't make it a regular thing. Do it as part of the marketing deal with Under Armour.

I know a lot goes into the marketing and scheduling of special uniforms. I appreciate what BC's done to increase the consistency and quality of our official merchandise. But now that the basics are locked down, it is time to try a SuperFan jersey.

(P.S. The Georgia catalog has yet to arrive. I will let you know it is deja vu again.)

Small world

The picture on the left is the BC Bookstore catalog. The one on the right is from the University of Georgia's bookstore. They arrived in the mail yesterday. Notice anything familiar between the two?

When they arrived I knew what to look for (fellow Eagle in Atlanta Patrick S. gave me the heads up), but that still doesn't make it any less funny. I am not surprised that the companies use models for multiple schools. I guess the publisher doesn't expect the catalogs to arrive at the same house, on the same day with the same covers models. Or maybe they just don't expect any weirdo bloggers to pick up on it and care enough to post about it.