This is real. As pointed out by Heights and Lows, the Boston College Bookstore is selling a shirt that actually has "Boston College University" on it. As much fun as I have with the BCU talk on Twitter, this is a big screwup by an official partner of BC.
If I were to sell knockoff BC gear, the school wouldn't take long to send me a cease and desist. If I wanted to be an official partner, I would pay a fortune in licensing fees. How can a group that works so directly with BC make such a screw up?
Mistakes happen. But what concerns me is that it got this far done the line. It really says that no one is paying attention to our licensing, apparel or the Bookstore. When Jarmond changes and updates our logo, I hope he has a few people who pay close attention to how it is used and that all uses help promote and celebrate Boston College.
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