BC finally speaks about the Under Armour deal
Although the deal has been done for over a month, BC and Under Armour finally announced their new partnership. Under Armour will be the official provider for BC uniforms, apparel, and shoes. This year will be the last season our teams wear Reebok. Reebok had outfitted BC since 1994.
The financials of the deal were not included but assume it was pretty lucrative. Reebok had a window to match UA and I was told that they didn't because Under Armour came in with such a high number.
Although this doesn't directly impact the play on the field, I am excited about the switch. UA provides a cache that recruits will like and a wide variety of merchandise for BC fans.
How do you think a tight-fitting, breathable, maroon and gold t-shirt will look with my whalepants?
Labels: Under Armour