The financials of the deal were not included but assume it was pretty lucrative. Reebok had a window to match UA and I was told that they didn't because Under Armour came in with such a high number.
Although this doesn't directly impact the play on the field, I am excited about the switch. UA provides a cache that recruits will like and a wide variety of merchandise for BC fans.
How do you think a tight-fitting, breathable, maroon and gold t-shirt will look with my whalepants?