Monday, January 14, 2013
ACC finally gets around to cable network
Sports Business Daily is reporting that the ACC is once again exploring the viability of its own cable network. The conference has missed various windows and opportunities over the years and now it might be too late. I still think they need to move forward just as a hedge in case the market turns again. I don't know if there will ever be demand in various markets or if we can ever generate the carriage fees the Big Ten and Pac 12 Networks are now getting, but the ACC needs to try. Of course ESPN -- our lone partner -- is lukewarm on the idea. They've already committed to the SEC Network and truthfully they have no need to help us. Our contract with them is pretty binding. But as I've said before, it is in ESPN's best interest to keep the ACC healthy and whole. If they don't, they will end up paying more for content they already have and surrender even more control.
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One important thing to note. With ESPN potentially losing the "Catholic 7" to Fox Sports, ESPN will have inventory to fill. ACC games could very well move off of ESPN3 and Raycom and onto ESPN. Add to the potential of ESPN moving some SEC inventory to the SEC Network and ESPN does not want to be stuck with a large amount of games airing on league networks and not on ESPN. This would not solve the additional revenue stream that a network could give the ACC, but it would help with exposure.
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