Building on the Heisman hype
When he came out of the Syracuse game with his shoulder injury, most of us realized that Andre would not win the Heisman. However, it was still very important to get him to ceremony in New York. Getting Andre to New York wasn't just a chance to recognize his great performance, it was also an unmatched opportunity for Addazio to sell the program. Just watch his interview this interview with CBS Sports. It starts with Andre but gets into the first year, BC's offense, the bowl and playing Florida State. Even their hosts say this is all an infomercial for BC.