College Football's MLS ideas and BC
The WSJ posted an interesting article last week on College Football programs looking to the MLS for marketing, game day experience and ticketing ideas. What's interesting to me is that programs that might not have much in common with the MLS are looking for answers in the soccer boom, yet the stadium size and locals markets are so different. BC, however, probably has more in common with an MLS' teams issues than a big SEC school. Our stadium is smaller, we are in an urban setting and we compete with bigger teams.
BC is not mentioned as a team looking to the MLS, but fortunately we are already doing things they recommend. Stadium improvements are the most obvious, but we are also tracking individual student attendence and rewarding loyalty.
What the MLS is also improving the food at the stadium. Food is rarely mentioned as the problem with BC sports. But maybe it is something BC should address. An improved team will always have a greater impact than improved concessions, but it doesn't mean something can't be done.
I rarely go to games so I am always an armchair QB on the issue. But I think that the only way to get Alumni and Conte filled is to make it an experience you cannot get at home. Winning is important, but everything else matters too.