BC and Under Armour extended their partnership another 10 years. This is good news for BC. Despite some early gripes in the first year with regards to feet problems with the shoes, overall I think both sides have been happy. Under Armour is still only supplying eight Power 5 schools, so BC still gets the attention we deserve. It still also adds a little coolness to recruits and fans. But as much as the marketing and recruiting is important, what really matters is the money.
Unfortunately for BC, it doesn't seem like our other potential partners in Adidas and Nike were writing blank checks for apparel deals. Under Armour just signed Notre Dame to the largest deal in college sports. It is estimated that the Irish got $100 million for 10 years. Nike even let Miami leave for Adidas for an estimated $4.5 million. If Under Armour didn't break the bank to sign Miami -- a traditionally a higher profile school than BC -- I don't think they were breaking the bank for BC's extension. The most lucrative UA deal right now is with Auburn and that is only a little over $4 million annually. Texas Tech renewed their UA deal recently and terms are not yet public. My guess is that because we renewed and agreed to a long deal, BC is probably getting around $3.5 and have some kickers if we raise our profile in the next ten years with some sort of basketball or football championship.
Now that the deal is done, I hope BC and Under Armour agree to some new looks and guidelines for the uniform. My preference remains a traditional, consistent conservative look for the majority of our games. I don't like tweaks year to year and especially tweaks during the season. Then in the one or two "marketing" games BC can go crazy. Try Super Fan yellow! Go with a winged helmet! I would even accept a full stain glass helmet for one game. Do throw backs from different eras.
BC's revenue from apparel is never going to be among the highest in college football. At this point that doesn't really matter. What matters is getting fair money with upside and having a partner who is focused on BC. This UA renewal does that.