BC released its 2017 promotional poster. It looks cool enough that it should keep the players happy. As much as the Athletic Department would like this to gain traction beyond current BC fans, the poster remains something only the dedicated care about.
However, the skyline and "Boston's College" slogan point to the Athletic Department's ambition. They want to be embraced locally. A poster won't do it, but the goal is admirable. Winning games will be the best first step.