Beer, wine sales expand to Conte

Martin Jarmond announced that starting Friday, beer and wine will be sold in Conte during sporting events. This is follows on previous sales in Alumni and in suites. While the service and selection in the stadium received mixed reaction, most viewed it as a positive step forward in improving the game day experience. I like this move for two reasons.

1. This will continue to help grow revenue. Compared to pro sports, college sports leaves a lot of money on the table. Nurturing the growth, quality and selection of the game day food and beverage will only help BC long-term. More people will come and they will spend more money.

But more importantly

2. This shows that Jarmond is learning how to operate at BC. Father Leahy was against beer and wine sales, but Jarmond overcame his objections and the challenges with the City of Boston. Now he's pushed the service that much further with the implied blessing of Father Leahy and the permission of the City of Boston. These sorts of simple political moves were not done well or at all under Bates. The job requires someone with a vision, determination and the ability to adapt. This is a small step that shows Jarmond has many of those qualities. 

BC makes Alumni beer/wine sales official

The rumors are true. BC announced Friday that they will expand beer and wine sales at Alunmi Stadium on game days. The alcohol will be available at select concession stands around the stadium. 

Jarmond was quick to thank the City of Boston. That's a smart move. Keep the regulators happy. The press release also noted that a third of colleges are now selling beer and wine at their stadiums.

As I said when the news started leaking out, this is a good move for BC. It should bring in a few extra bucks and get a few more people to their seat. But this is not a cure all. Let's hope there are more positive moves made in the near future.