The only people who seem to disbelieve the "Flutie effect" are the ones at Doug's alma mater. But it is real and now as the college market place changes, having really good football is even more important for a place like BC. Great football will remain the best marketing tool the school has. If you don't believe it, look no further than Clemson.
In 2007, the last year before Dabo, Clemson had 14,504 applications for their freshmen class. Last year 29,070 applied to Clemson. The school is transformed. 42% of the students are now from out of state.
BC's needs to figure out many aspects of their experience. Who knows what students and parents will want and pay for. But supporting and demanding great football can be critical. Just look at Clemson.